For Public Officers

The Digital Communications For Public Officers Training Programme is designed to equip staff in Government with essential skills and knowledge in digital communications.

Digital Communications Training Programme for Government Staff

The programme consists of a one-week workshop followed by a one-month online course to provide comprehensive training and support for participants.

WORKSHOP DETAILS

Duration : 1 week

Location : Kwathu Kowork Hub (Ntha Foundation), Lilongwe, Malawi – kwathu.org

Methodology : Interactive sessions, group activities, case studies, and practical exercises.

Objectives:

  • Introduce participants to key concepts in digital communications.
  • Provide hands-on training in using digital tools and platforms effectively.
  • Enhance participants’ skills in content creation, social media management, and online engagement.

Topics Covered:

Introduction to Digital Communications

Social Media Management

Content Creation and Copywriting

Website Management

Analytics and Reporting

ONLINE COURSE DETAILS

Duration : 1 month

Platform : Online learning portal – digitalskillsforafrica.com

Methodology: Self-paced modules, video tutorials, quizzes, assignments, and discussion forums.

Objectives:

Reinforce concepts covered in the workshop.

Deepen participants’ understanding of digital communications strategies.

Provide additional resources and support for continuous learning.

Topics Covered:

Advanced Social Media Strategies

Email Marketing and Newsletter Creation

Search Engine Optimization (SEO)

Online Reputation Management

Crisis Communication in the Digital Age

Benefits:

Enhanced digital communications skills for government staff.

Improved online presence and engagement with the public.

Increased efficiency in disseminating information and promoting government initiatives.

Better understanding of digital trends and best practices.

Target Audience:

Communications officers

Public relations officers

Information officers

Social media managers

Requirements:

Basic computer literacy

Access to a computer with internet connection

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The Communications Digital Training Program aims to empower government staff with the knowledge and skills needed to excel in the digital age. By embracing digital communications strategies, the Department of Information can effectively engage with citizens, promote transparency, and contribute to the development of Africa.

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