The Digital Communications For Public Officers Training Programme is designed to equip staff in Government with essential skills and knowledge in digital communications.
Digital Communications Training Programme for Government Staff
The programme consists of a one-week workshop followed by a one-month online course to provide comprehensive training and support for participants.
WORKSHOP DETAILS
Duration : 1 week
Location : Kwathu Kowork Hub (Ntha Foundation), Lilongwe, Malawi – kwathu.org
Methodology : Interactive sessions, group activities, case studies, and practical exercises.
Objectives:
- Introduce participants to key concepts in digital communications.
- Provide hands-on training in using digital tools and platforms effectively.
- Enhance participants’ skills in content creation, social media management, and online engagement.
Topics Covered:
Introduction to Digital Communications
Social Media Management
Content Creation and Copywriting
Website Management
Analytics and Reporting
ONLINE COURSE DETAILS
Duration : 1 month
Platform : Online learning portal – digitalskillsforafrica.com
Methodology: Self-paced modules, video tutorials, quizzes, assignments, and discussion forums.
Objectives:
Reinforce concepts covered in the workshop.
Deepen participants’ understanding of digital communications strategies.
Provide additional resources and support for continuous learning.
Topics Covered:
Advanced Social Media Strategies
Email Marketing and Newsletter Creation
Search Engine Optimization (SEO)
Online Reputation Management
Crisis Communication in the Digital Age
Benefits:
Enhanced digital communications skills for government staff.
Improved online presence and engagement with the public.
Increased efficiency in disseminating information and promoting government initiatives.
Better understanding of digital trends and best practices.
Target Audience:
Communications officers
Public relations officers
Information officers
Social media managers
Requirements:
Basic computer literacy
Access to a computer with internet connection
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The Communications Digital Training Program aims to empower government staff with the knowledge and skills needed to excel in the digital age. By embracing digital communications strategies, the Department of Information can effectively engage with citizens, promote transparency, and contribute to the development of Africa.
