INTRODUCTION TO E-COMMERCE

Course Overview:

In this lesson, students will be introduced to the fundamentals of e-commerce. They will learn what e-commerce is, explore its historical development, and understand the various types of e-commerce models. The lesson will highlight the key advantages and disadvantages of e-commerce for both businesses and consumers. Through interactive discussions and a brief research project, students will gain a foundational understanding of e-commerce and its significance in today’s digital world.

Course Objectives

By the end of this lesson, learners will be able to:

• Define E-commerce and understand its significance
• Explore the history and evolution of E-commerce
• Differentiate between various types of e-commerce.

Course structure

• The Evolution of Online Shopping
• Types of E-commerce Models
• Setting Up an Online Store
• Essential E-commerce Tools
• Marketing & Driving Traffic
• Handling Customer Service & Support
• Digital Payment & Security Basics
• Measuring Success & Scaling Your Business