How to Price Digital & Physical Products Online

Course Overview

This course equips learners with the knowledge and strategies needed to price digital and physical products for online sale. we will understand the difference between the two pricing models, explore key pricing strategies, calculate costs and margins, and adjust pricing based on value, competition, and customer psychology. By the end of the course,  we will be confident in setting profitable, competitive, and sustainable prices.

Course Objectives

By the end of this course, we will be able to:

• Understand the pricing fundamentals for digital vs. physical products
  
• Calculate product costs, profit margins, and break-even points
  
• Apply different pricing strategies (cost-based, value-based, competitive)
  
• Use pricing psychology to influence customer decisions
  
• Adjust pricing for promotions, bundles, and business growth

Course structure

• Pricing Basics for Online Products
• Calculating the Right Price
• Popular Pricing Strategies
• Bundles, Discounts & Promotions
• Adjusting Prices Over Time
• Tools & Platforms for Pricing