Justin Mtunga
Writing High-Converting Email Marketing Campaigns
Creating effective email content is crucial for engaging subscribers and driving conversions. This lesson will explore the key components of compelling email content, including subject lines, body copy, and calls to action (CTAs). Additionally, it will cover personalization techniques and strategies for delivering value to your subscribers. Course Objectives By the end of this course, you will be able to: […]
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Google Ads 101: Running Effective Campaigns
This foundational course provides a structured and practical understanding of the core principles and mechanics of Google Ads. Participants will learn how to set up, manage, and optimize effective search and display campaigns to achieve specific business objectives, including driving traffic, generating leads, and increasing sales. Course Objectives: Understand the fundamental structure and components of the Google Ads platform. Create […]
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Search Engine Optimization Basics(SEO)
This course provides a structured and theoretically informed understanding of the core principles and practices of Search Engine Optimization (SEO). Participants will learn the fundamental mechanisms by which search engines operate, the key factors influencing organic search rankings, and the ethical strategies for improving a website’s visibility and attracting relevant traffic. Course Objectives: Identify and analyze key ranking factors influencing […]
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YouTube Channel Setup & Growth
This course undertakes a scholarly examination of the YouTube platform as a critical nexus for contemporary business engagement and growth. Moving beyond anecdotal accounts and superficial strategies, we will engage with established theories of media consumption, digital marketing, and online community building. Course Objectives Articulate a theoretically grounded understanding of YouTube Critically evaluate and strategically define a channel niche and […]
Free
WhatsApp Business Marketing Essentials
This course provides a structured understanding of how to effectively leverage WhatsApp Business as a powerful marketing tool for direct customer engagement, relationship building, and business growth. Participants will learn to utilize the platform’s features strategically, create engaging content, build a sustainable presence, and analyze performance to optimize their marketing efforts. Course Objectives: Understand the key features and functionalities of […]
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TikTok for Business Growth
Welcome to this course on leveraging TikTok, the short-form video platform, for significant business growth. Often perceived as a space for viral trends and fleeting entertainment, TikTok has evolved into a powerful marketing and business development tool with a massive and diverse user base. Course Objectives By the end of this course, learners will: Decode TikTok’s Algorithm Develop a Content […]
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Twitter (X) Marketing: A Guide to Community Building
This course is designed as a three-part journey through the intricacies of Twitter marketing, blending strategic insights with practical wisdom. Each module builds upon the last, guiding you from foundational principles to advanced monetization techniques. Course Objectives: Understand Twitter’s Algorithm & Ecosystem. Master Brand Voice & Content Strategy Grow & Engage an Active Community Monetize & Measure Success Navigate Challenges Ethically Course […]
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Digital Engagement For Academics
In today’s digital age, academics must leverage online platforms to increase the visibility of their research, collaborate with peers, and engage with a global audience. This course provides a step-by-step guide to using digital tools effectively—from academic social networks to multimedia platforms. By the end, you’ll know how to promote your work, track impact, and build a professional academic brand online. Course Objectives […]
$100.00$19.99 Now