This course undertakes a scholarly examination of the YouTube platform as a critical nexus for contemporary business engagement and growth. Moving beyond anecdotal accounts and superficial strategies, we will engage with established theories of media consumption, digital marketing, and online community building.
Course Objectives
- Articulate a theoretically grounded understanding of YouTube
- Critically evaluate and strategically define a channel niche and target audience
- Synthesize principles of narrative construction, visual communication, and audience psychology to plan and create high-quality, engaging video content
Course Structure:
Topic 1:The Theoretical Foundations of YouTube
Topic 2: Strategic Content Genesis and Audience Resonance
Topic 3: Cultivating Growth and Community
Trainer
Justin Mtunga
