This course provides a structured understanding of how to effectively leverage WhatsApp Business as a powerful marketing tool for direct customer engagement, relationship building, and business growth. Participants will learn to utilize the platform’s features strategically, create engaging content, build a sustainable presence, and analyze performance to optimize their marketing efforts.
Course Objectives:
- Understand the key features and functionalities of the WhatsApp Business app and their marketing applications.
- Identify and analyze the communication norms and audience preferences on WhatsApp.
- Develop strategic content that is personalized, valuable, and leverages interactive WhatsApp features for engagement.
- Implement ethical strategies for acquiring WhatsApp Business contacts and manage contact lists effectively.
Course Structure:
Topic 1: Foundations of WhatsApp Business Marketing
Topic 2: Building and Managing Your WhatsApp Business Presence
Topic 3: Measuring Performance and Optimization
Trainer
Justin Mtunga
