Using Google Analytics & SEO for Website Growth
Course Description:
This course provides a comprehensive introduction to Google Analytics and Search Engine Optimization (SEO), equipping learners with the skills to track website performance and improve visibility on search engines. We’ll explore key analytics metrics, SEO best practices, and strategies to optimize content for search engines while leveraging data-driven insights to grow website traffic.
Course Objectives:
• Understand the fundamentals of Google Analytics and SEO.
• Learn how to track, analyze, and interpret website data.
• Implement SEO strategies to improve search rankings.
• Use analytics to optimize content and drive website growth.
Course Structure:
• Module 1: Introduction to Google Analytics & SEO
• Module 2: Understanding Website Traffic & Key Metrics
• Module 3: SEO Fundamentals & On-Page Optimization
• Module 4: Link Building, Keywords, and Technical SEO
• Module 5: Data-Driven Decision Making for Website Growth
By the end of this course, students will be proficient in using Google Analytics to measure website performance, implementing SEO strategies to enhance visibility, and leveraging data insights for sustainable website growth.
Trainer:
Bernard Masina
