Welcome to this course on leveraging TikTok, the short-form video platform, for significant business growth. Often perceived as a space for viral trends and fleeting entertainment, TikTok has evolved into a powerful marketing and business development tool with a massive and diverse user base.
Course Objectives
By the end of this course, learners will:
Decode TikTok’s Algorithm
Develop a Content Strategy
Build Engaged Communities
Analyze Performance Metrics
Course Structure
Topic 1: The TikTok Ecosystem & Algorithm
Topic 2: Content Strategy & Creative Storytelling
Topic 3: Growth Hacks & Community Building
Trainer
Justin Mtunga
