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Digital Marketing
Social Media Marketing Fundamentals
Social Media Marketing Fundamentals
Curriculum
6 Sections
12 Lessons
6 Weeks
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Module 1: Introduction to Social Media & Social Media Marketing
3
1.0
Lesson 1: Introduction to Social Media Marketing
30 Minutes
1.1
Lesson 2: Developing Social Media Content Strategies
30 Minutes
1.2
Quiz 1: Introduction to Social Media and Social Media MArketing
30 Minutes
10 Questions
Module 2: Social Media Advertising
3
3.0
Lesson 1: Introduction to Social Media Advertising
30 Minutes
3.1
Lesson 2: Creating and Managing Ads
30 Minutes
3.2
Quiz 2: Social Media Advertising
30 Minutes
10 Questions
Module 3: Social Media Content Strategy
3
4.0
Lesson 1: Content Strategy and Planning
30 Minutes
4.1
Lesson 2: Engagement Tactics and Community Building
30 Minutes
4.2
Quiz 3:Social Media Content Strategy
30 Minutes
10 Questions
Module 4: Social Media Engagement and Community Management
3
5.0
Lesson 1: Advanced Engagement Techniques
30 Minutes
5.1
Lesson 2: Crisis Management and Reputation Building
30 Minutes
5.2
Quiz 4: Engagement and Community Management
30 Minutes
10 Questions
Module 5: Social media Analytics and Optimization
3
6.0
Lesson 1: Social Media Analytics
30 Minutes
6.1
Lesson 2: Social Media Optimization
30 Minutes
6.2
Quiz 5:Analytics and Optimization
30 Minutes
10 Questions
Module 6: Social Media Crisis Management
3
7.0
Lesson 1: Understanding Social Media Crises
40 Minutes
7.1
Lesson 2: Building Brand Resilience
40 Minutes
7.2
Quiz 6: Social Media Crisis Management
30 Minutes
10 Questions
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