Course Description:
This course introduces the fundamental principles and techniques of Search Engine Optimization (SEO), a crucial aspect of digital marketing. Participants will learn how SEO enhances website visibility in search engine results, drives organic traffic, and improves online presence. Through practical lessons and case studies, students will gain insights into optimizing websites effectively to meet search engine algorithms’ requirements and enhance user experience.
Course Objectives:
- Understand the importance of SEO in digital marketing strategies.
- Learn foundational SEO concepts, including keywords, on-page optimization, and link building.
- Implement SEO best practices to improve website ranking and visibility on search engines.
- Analyze SEO performance using metrics and analytics tools.
- Develop strategies to optimize content and enhance user engagement through SEO.
Course Structure:
Module 1: Introduction to SEO
Module 2: Keyword Research and Analysis
Module 3: On-Page SEO
Module 4: Off-Page SEO and Link Building
Module 5: Technical SEO
Module 6: SEO Metrics and Analytics
Module 7: Local SEO and Voice Search Optimization
Module 8: SEO Tools and Trends