This course provides a structured and theoretically informed understanding of the core principles and practices of Search Engine Optimization (SEO). Participants will learn the fundamental mechanisms by which search engines operate, the key factors influencing organic search rankings, and the ethical strategies for improving a website’s visibility and attracting relevant traffic.
Course Objectives:
Identify and analyze key ranking factors influencing organic search results.
Comprehend the principles of off-page optimization and the role of link building.
Understand the basics of SEO analytics and performance measurement.
Course Structure:
Topic 1 :The Fundamentals of Search Engines
Topic 2: Ranking Factors
Topic 3: Optimizing Website Content for Relevance
Trainer
Justin Mtunga
