The Kwathu Upgrade – My Malawi Wanga Edition is an exciting and transformative program designed to equip aspiring entrepreneurs with essential skills and knowledge in the dynamic field of tourism.
Through holistic learning, community building, and mentorship sessions, participants gain essential skills in digital marketing, cybersecurity, and more. By showcasing Malawi’s beauty and fostering innovation, this initiative contributes to community growth and prosperity. Congratulations to the selected candidates!
Course Objectives:
By the end of this course, participants should be able to:
- Understand fundamentals of computers and know how well to apply them to aid tourism success.
- Develop digital marketing skills relevant to the tourism industry.
- Enhance awareness of cybersecurity practices for safe online operations.
- Create and manage effective digital branding strategies.
- Apply theoretical knowledge practically during hands-on sessions.
- Improve business pitching abilities for tourism ventures.
- Stay informed about industry trends and innovations.
Modules:
Module 1: Introduction to Computer
Module 2: Introduction to Digital Marketing
Module 3: Social Media Creation and Strategy
Module 4: Search Engine Optimization Fundamentals
Module 5: Cyber Security and Safety
Module 6: Digital Branding for Tourism 101
Module 6: Business Model Canvas
Module 8: Mastering Business Pitching
The Kwathu Upgrade – My Malawi Wanga Edition is more than just a training program; it’s a platform for empowerment, innovation, and positive change. Congratulations to all the selected candidates, and best wishes for a fruitful and inspiring journey ahead.
Trainer:
The Kwathu Kollective
