This module lays the foundation for understanding the dynamic world of e-commerce. It introduces students to the key concepts, historical developments, and various types of e-commerce models. By exploring the evolution, types, and differences between e-commerce and traditional commerce, students will gain a comprehensive overview of how e-commerce has transformed the business landscape.

This module dives into the various business models that drive the e-commerce industry. Students will explore the diverse approaches businesses use to generate revenue online, from broad classifications of e-commerce models to specific revenue-generating strategies. Through an examination of niche markets and case studies, students will gain practical insights into the successes and challenges faced by e-commerce ventures.

This module focuses on the technological backbone of e-commerce, equipping students with the knowledge and skills to leverage various tools and platforms essential for running a successful online business. From building and designing e-commerce websites to implementing secure payment systems and optimizing for mobile commerce, students will gain practical insights into the critical technologies that support e-commerce operations.

This module delves into the essential digital marketing strategies that drive traffic, engagement, and sales in the e-commerce world. Students will explore various online marketing techniques and learn how to create, implement, and measure effective campaigns. By understanding the key elements of digital marketing, students will be equipped to enhance the visibility and profitability of e-commerce businesses.

This module addresses the critical legal and ethical considerations that e-commerce businesses must navigate. Students will gain an understanding of the legal frameworks, privacy regulations, intellectual property rights, and ethical issues that impact e-commerce operations. By exploring these topics, students will be prepared to ensure their e-commerce practices are compliant, secure, and ethically sound.

This module provides students with practical insights and strategies for effectively managing the day-to-day operations of an e-commerce business. From inventory management to customer service and logistics, students will learn how to streamline operations to enhance efficiency, customer satisfaction, and profitability.