Course Description:
This course provides a comprehensive introduction to the world of e-commerce, exploring the key concepts, technologies, and strategies that underpin the digital marketplace. Students will gain an understanding of how e-commerce operates, the factors driving its growth, and the impact it has on businesses and consumers. Through a combination of theoretical knowledge and practical applications, this course prepares students to effectively engage with e-commerce platforms and strategies, equipping them with the skills necessary to navigate the evolving landscape of online business.
Course Objectives:
By the end of this course, students will be able to:
- Understand the fundamental principles of e-commerce and its evolution.
- Analyze the impact of e-commerce on traditional business models.
- Identify and evaluate different e-commerce business models and revenue streams.
- Explore the technological infrastructure that supports e-commerce.
- Develop skills in creating and managing e-commerce websites and platforms.
- Understand digital marketing strategies and their application in e-commerce.
- Assess the legal and ethical considerations in e-commerce.
- Explore future trends and innovations in the e-commerce industry.
Course Structure:
Module 1: Introduction to E-Commerce
Module 2: E-Commerce Business Models
Module 3: Technological Infrastructure
Module 4: Digital Marketing Strategies
Module 5: Legal and Ethical Issues in E-Commerce
Module 6: Managing E-Commerce Operations
Module 7: Future Trends and Innovations in E-Commerce
By the end of this course, students will have gained a solid understanding of e-commerce fundamentals, empowering them to create, manage, and optimize online stores for personal or professional projects.
Trainer
Concern Matita
