Introduction To Digital Marketing

This course provides a comprehensive introduction to the fundamentals of digital marketing. Learners will explore key concepts, strategies, and tools used in digital marketing campaigns. Topics covered include search engine optimization (SEO), social media marketing, email marketing, content marketing, and digital advertising. Through interactive lessons and real-world examples, learners will gain practical skills and insights to kickstart their journey in digital marketing.

Course Objectives:

• Understand the basics of digital marketing and its importance in today’s business landscape.
• Learn about different digital marketing channels and their respective strengths and applications.
• Explore strategies for creating effective digital marketing campaigns tailored to specific business goals.
• Gain practical skills in implementing key digital marketing tactics such as SEO, social media marketing, email marketing, and content marketing.
• Familiarize yourself with digital marketing tools and platforms commonly used in the industry.

Modules:

Module 1: Introduction to Digital Marketing

Module 2: Search Engine Optimization (SEO)

Module 3: Social Media Marketing

Module 4: Email Marketing

Module 5: Content Marketing

Module 6: Digital Advertising

Module 7: Measurement and Analytics

Trainer:

Nthanda Manduwi