This course delves into the dynamic and results-oriented world of growth hacking. Participants will learn a framework for rapid experimentation across marketing channels and product development to identify the most effective and scalable techniques for acquiring, activating, retaining, and monetizing customers in the digital landscape.
Course Objectives:
- Develop a growth hacking framework tailored to their specific business and goals.
- Master techniques for acquiring new users and customers efficiently.
- Implement strategies for maximizing user retention.
- Understand the ethical considerations and legal boundaries of growth hacking.
Course Structure:
Topic 1 : Foundations of Growth Hacking
Topic 2: Acquisition Hacking: Rapidly Acquiring Users
Topic 3: Activation and Retention Hacking
Trainer
Justin Mtunga
