This foundational course provides a structured and practical understanding of the core principles and mechanics of Google Ads. Participants will learn how to set up, manage, and optimize effective search and display campaigns to achieve specific business objectives, including driving traffic, generating leads, and increasing sales.
Course Objectives:
- Understand the fundamental structure and components of the Google Ads platform.
- Create compelling and effective text and display advertisements.
- Implement basic conversion tracking to measure campaign success
Course Structure:
Topic 1 :Introduction to Google Ads
Topic 2:Defining Campaign Objectives
Topic 3: Crafting Compelling Search Advertisements
Trainer
Justin Mtunga
