Course Description:
Email Marketing Essentials is a comprehensive course designed to equip participants with the foundational knowledge and practical skills necessary to plan, execute, and optimize effective email marketing campaigns. From understanding the basics to mastering advanced strategies, this course covers all aspects of leveraging email as a powerful tool for audience engagement and business growth.
Course Objectives:
- Understand the fundamental principles and importance of email marketing.
- Learn how to build and grow an email list organically and segment it effectively.
- Master the art of crafting compelling email content that drives engagement and conversions.
- Design responsive email templates that enhance user experience and reinforce brand identity.
- Gain proficiency in measuring email campaign success using analytics and metrics.
- Optimize email deliverability and comply with anti-spam regulations to maximize inbox placement.
- Develop advanced skills in email automation, personalization, and A/B testing.
- Implement strategies for continuous improvement and adaptation to emerging trends in email marketing.
Course Structure:
Module 1: Introduction to Email Marketing
Module 2: Crafting and Designing Emails
Module 3: Email Campaigns & Analytics and Optimization
Module 4: Advanced Email Marketing Strategies
Module 5: Deliverability and Compliance
Module 6: Retention and Lifecycle Strategies
Trainer: Yankho Kamtukulo
