This comprehensive course provides a structured and in-depth understanding of the multifaceted strategies essential for successful e-commerce marketing.
Course Objectives:
- Understand the core principles and landscape of e-commerce marketing.
- Explore the power of influencer marketing within the e-commerce context.
- Analyze e-commerce marketing data to measure performance and optimize strategies.
- Develop strategies for customer retention and loyalty in the online environment.
Course Structure:
Topic 1 : E-commerce Marketing Landscape
Topic 2: Strategic E-commerce Marketing Plan
Topic 3: E-commerce Analytics
Trainer
Justin Mtunga
