This course provides a comprehensive and actionable framework for developing a robust digital marketing plan. Participants will learn how to analyze their target audience, define clear objectives, select appropriate digital channels, create compelling content, implement effective strategies, and measure campaign performance.
Course Objectives:
- Understand the core components of a comprehensive digital marketing plan.
- Select the most effective digital marketing channels for their business.
- Develop a system for tracking and analyzing campaign performance.
- Create a detailed budget and resource allocation plan.
Topic 1: Foundations of Digital Marketing
Topic 2: Developing Digital Marketing Strategy
Topic 3: Implementing Digital Marketing Plan
Trainer
Justin Mtunga
