BUILDING A CONTENT CALENDAR FOR SOCIAL MEDIA

Course Review

This course, “Building a Content Calendar for Social Media,” is designed for marketers, business owners, and content creators who want to organize their social media strategies effectively. It walks you through the process of building a structured content calendar to ensure your posts are timely, relevant, and aligned with your goals. By the end of the course, you will be equipped with the skills to plan, schedule, and optimize your social media content for maximum engagement and impact.

Course Objectives

By the end of the course, students will be able to:
● Understand the purpose and benefits of a content calendar in managing social media strategies effectively.
● Develop a content strategy that aligns with business goals and target audience preferences.
● Use content scheduling tools to automate and optimize social media posts for improved efficiency and engagement.

Course Structure

Topic 1: Creating a Content Strategy for Social Media

Topic 2: Using Tools for Content Planning and Scheduling

Topic 2: Analyzing Performance and Optimizing Your Content Calendar

Trainer

Abigail Heavison