Social Media Marketing Fundamentals

Course Description: 

This course provides a comprehensive introduction to Social Media Marketing (SMM), focusing on leveraging social media platforms for effective digital marketing strategies. Participants will explore the role of social media in brand building, customer engagement, and audience outreach. Through practical examples, case studies, and hands-on exercises, students will develop the skills to create, manage, and optimize social media campaigns to achieve business objectives.

Course Objectives:

• Understand the role of social media platforms in digital marketing strategies.
• Explore popular social media platforms and their unique features.
• Learn to create and manage social media advertising campaigns.
• Develop a robust social media content strategy.
• Master engagement tactics to foster a loyal community of followers.
• Analyze social media metrics and optimize campaign performance.
• Implement best practices for social media crisis management.
• Gain insights into emerging trends in social media marketing.

Course Structure:

• Module 1: Introduction to Social Media & Social Media Marketing
• Module 2: Social Media Advertising
• Module 3: Social Media Content Strategy
• Module 4: Engagement and Community Management
• Module 5: Analytics and Optimization
• Module 6: Social Media Crisis Management

Trainer: Yankho Kamtukulo