Course Review
This course is a must for marketers, content creators, and psychology enthusiasts eager to explore the persuasive power of clickbait in the digital age. Whether you’re aiming to craft irresistible headlines, understand audience behavior, or harness clickbait ethically, this course equips you with actionable knowledge to thrive in media and marketing. By delving into psychological principles and ethical considerations, participants will gain the tools to use clickbait strategies effectively and responsibly.
Course Objectives
By the end of the course, students will be able to:
- Understand the psychological triggers behind clickbait, including concepts such as FOMO (fear of missing out), curiosity gaps, and emotional resonance.
- Analyze the structural elements of effective clickbait, such as crafting headlines, persuasive language, and visual cues, along with real-world examples.
- Evaluate the ethical implications of clickbait, fostering a responsible approach to its usage while maintaining audience trust and credibility.
Course Structure
Topic 1: Psychological Mechanisms of Clickbait
Topic 2: Crafting Compelling Clickbait Content
Topic 3: Ethical Considerations in Using Clickbait
Trainer
Abigail Heavison
