Course Overview
This course, “Copywriting for Sales & Conversions,” delves into the critical techniques and strategies that turn words into powerful tools for driving action. The lessons explore audience psychology, crafting compelling headlines, structuring persuasive body copy, and developing strong calls-to-action. Students will also gain hands-on experience in optimizing digital copy for websites, emails, and social media platforms, ensuring maximum sales and conversions.
Course Objectives
By the end of this course, students will be able to:
- Understand the fundamental principles of persuasive copywriting.
- Identify and connect with target audiences using tailored messaging.
- Write engaging, high-converting headlines and calls-to-action.
- Develop clear, compelling body copy that drives results.
- Leverage digital tools and data insights to optimize copy performance.
- Apply advanced techniques like storytelling, AIDA framework, and emotional appeal.
Course Structure
Topic 1: Introduction of Copywriting
Topic 2: Understanding your Audience
Topic 3: Crafting Attention-Grabbing Headlines
Topic 4: Writing Persuasive Copy
Topic 5: Creating Irresistible Calls -to-Action (CTAs)
Trainer
Abigail Heavison
Curriculum
- 1 Section
- 1 Lesson
- 1 Week
Expand all sectionsCollapse all sections
