Course Description:
This course explores the principles, strategies, and technologies of Customer Relationship Management (CRM) essential for building and maintaining strong customer relationships in business. Participants will learn about CRM concepts, implementation strategies, customer data management, personalized marketing, and using CRM systems to enhance customer experience and loyalty.
Course Objectives:
By the end of this course, students will be able to:
- Understand the fundamentals and importance of Customer Relationship Management (CRM).
- Learn strategies for implementing CRM systems effectively in businesses.
- Explore techniques for managing and analyzing customer data to improve relationships.
- Master personalized marketing strategies and customer segmentation using CRM.
- Gain insights into using CRM to enhance customer experience and satisfaction.
- Understand CRM metrics and analytics for measuring customer relationships.
Course Structure:
Module 1: Introduction to Customer Relationship Management (CRM)
Module 2: Implementing CRM Systems
Module 3: Managing Customer Data
Module 4: Personalized Marketing with CRM
Module 5: Enhancing Customer Experience with CRM
Module 6: CRM Metrics and Analytics
Trainer
Concern Matita
